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  • A brand's identity is comprised of more than just its name or logo, and includes all the associations that consumers attach to the brand. Studies demonstrate that consumer knowledge of a brand's identity will influence how they evaluate extensions of that brand into different product categories. By Andrew Lockhart and Eugene Ford of Shelston IP
  • In an extract from their new book on unconventional trade marks, Stefano Sandri and Sergio Rizzo examine how trade mark law has evolved to encompass new means of communication and marketing
  • Canada's highest court is considering two cases centring on the issue of famous marks. The outcomes of both, say Abraham Drassinower and Signe Silver, will hinge on the scope of protection such marks enjoy
  • Spurred on by success in several cases, campaigners in developing countries want to reform the patent system to recognize the place of traditional knowledge. If change comes, it will have a big impact on all patent applicants in the life sciences industry. James Nurton and Emma Barraclough report
  • Celebrities remain a successful crowd puller in advertisements around the world. But what happens if their image is used without their consent? Richard Penfold, Alex Batteson, and Jeremy Dickerson of DLA Piper Rudnick Gray Cary compare the laws in Europe, the US and Australia
  • No one admits to being a patent troll, but everyone knows they exist. Where are they hiding and what do they do? Join James Nurton on a quest into the deepest, darkest reaches of patent law to find out
  • Shanti Kumar and Neeti Wilson look at the growth of the biotech industry in India, and consider the role played by different IP rights in protecting biotech inventions
  • Christian Harmsen, of Wessing & Berenberg-Gossler examines what impact the Yplon case will have on trade mark protection in Germany
  • CANADA: Percy Schmeiser, a 70-year old farmer, lost a patent infringement suit against Monsanto Canada. Monsanto claimed Schmeiser infringed the GM Canola patent by growing and selling crops from seeds blown into his garden. UK: A British court ruled in favour of Amgen in its patent infringement suit against Roche Holding and Transkaryotic Therapies (TKT). Roche and TKT were held to infringe the Epogen patents in the UK. US: Fruit of the Loom is accusing competitor Gildan Activewear of stealing trade secrets. Fruit of the Loom alleges that former manager Elizabeth Walton passed critical documents to her ex-employer David Cherry. US: Jupiter Media Metrix reached a settlement in its patent infringement suit forcing PC Data out of the business of tracking internet usage. Jupiter also filed suits against two other competitors, NetValue and NetRatings, for patent infringement. Jupiter was represented by Daniel R Harris of Brobeck, Phleger & Harrison. US: Monsanto and Aventis Crop Science settled two lawsuits against each other and agreed to avoid patent roadblocks to the development of genetically improved cotton varieties. Part of the settlement includes cross-licensing under existing cotton transformation patents. US: Pfizer filed a trade mark suit against Lara Williams for using the name Niagara for a fizzy drink. Pfizer contends Niagara is being promoted as Viagra for women. US: Pharmacia filed a trade mark suit against Alcon Laboratories for selling a competing drug with a similar name. Pharmacia allege their drug Xalatan has been harmed by Alcon naming its glaucoma drug Travatan. US: PrimeTime 24 Joint Venture lost its Supreme Court appeal against the National Football League to transmit NFL games to customers in Canada. PrimeTime argued that federal copyright law did not apply outside the US, but the Court held the company's actions violated NFL's copyright. US: Savin Corporation won its preliminary injunction against Main Street Copier & Fax Repair, who operated websites under domain names, incorporating trade names owned by Savin. Savin was represented by David A Einhorn, Andrea Pincus and James M Andriola of Anderson Kill & Olick. US: SunTrust Bank won its suit against Alice Randall for copyright infringement, over her book The Wind Done Gone. SunTrust bank accused Randall of infringing the copyright of the classic novel Gone with the Wind. US: Twelve major Hollywood studios won their case against RecordTV.com, which must pay the studios $50,000 (£35,714) in legal costs. Robert Schwartz of O'Melveny & Myers in Los Angeles represented the studios.
  • Is the world facing a global patent crisis? Some patent owners fear that booming applications, lack of quality, duplication of work and excessive costs are forcing existing frameworks to crack. Can anything be done before it is too late? James Nurton reports