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Combating grey goods means using a wide range of strategies, not just relying on legal protection. Sam Mamudi introduces a survey of six key Latin American markets which addresses the vital questions asked by rights owners

W Mack Webner of Sughrue outlines trade mark litigation in the US and recommendations for litigation management and budgeting to control litigation costs

A recent US court decision allowing third parties to claim fair use of descriptive trade marks could deter businesses from adopting descriptive marks in the future. But Thomas Zellerbach and Diana Rutowski of Orrick, Herrington and Sutcliffe explain why no one should be dissuaded from continuing to use such marks as powerful marketing tools

A new law is being introduced in Mexico aimed at clarifying the rules for well-known trade marks. Guillermo Ballesteros of Olivares & Cia explains the status of well-known marks and the issues that remain unanswered in the new law

Getting the best protection against trade mark infringements is every brand owner's aim. But as Didi Irawadi Syamsuddin of Acemark explains in his outline of the Indonesian trade mark system, many owners ignore the basic protection measures

Comparative advertising is a useful tool for a company to stand out in an increasingly competitive market. Keshav S Dhakad and Vaishali Mittal of Anand & Anand examine the advantages and the pitfalls to look out for

Celebrities remain a successful crowd puller in advertisements around the world. But what happens if their image is used without their consent? Richard Penfold, Alex Batteson, and Jeremy Dickerson of DLA Piper Rudnick Gray Cary compare the laws in Europe, the US and Australia

The increased visibility of IP in today's market has upped the value attached to companies' IP rights, increasing also the responsibilities of intellectual asset managers. Michael Leathes of British American Tobacco considers whether their mindsets and tools keep pace with the changing demands

Shampoo, washing powder, chewing gum, mineral water, razors, shoe polish, vodka, tea bags... items on your regular shopping list? Perhaps, but in 2005 they are also high on another list: favourite output from today's counterfeiting industry. Marie Pattullo, of the European Brands Association AIM, reports

What is our brand and what makes it successful? That is the key question brand owners and company brand managers have to answer before embarking on any further tasks. The answer is not straightforward. A brand is more than just a trade mark or a logo or a slogan - it is a combination of all these and more, including colours, symbols, signs and shapes. A brand is all that makes a company and its products stand out in the eye of the consumer and what leads him or her to prefer one company's products over that of another.