Over recent years in the Middle East, we have seen a massive increase in the use of mobile phone technology and included within that has been the arrival of several operators offering ringtones. So far in the Middle East, most of what has been on offer are polytones and monotones. Truetones are only just now beginning to break into the market place. Polytones and monotones are reproductions of a recording involving a publishing royalty whereas a truetone uses the actual recording of a song. It is becoming pretty popular in the Middle East for a mobile user to download his or her favourite sound recording into a mobile phone to be used for example as an incoming call alert.