In July 2004, the Beijing Administration for Industry and Commerce (AIC) issued a notice banning certain markets in Beijing (notorious for selling counterfeit clothing and accessories) from selling any goods bearing the brands Louis Vuitton, Prada, Chanel and Burberry. Any goods found there bearing any of these four brands would be deemed counterfeits on the assumption that any genuine versions would only be sold through exclusive outlets. Repeat offenders would be required to leave the market, and the authorities threatened to sanction the market owners if the rules were not followed.