Registrations of the new .eu domain names started on December 7 2005. To protect the interests of brand owners and companies there is a sunrise period in which they will be allowed to apply for .eu domain names corresponding to their trade marks and company names. The general public will have to wait until 7 April 2006 before they can make applications. It is hoped that this head start will help to prevent a flood of abusive registrations by cybersquatters, but brand owners and companies must act quickly to take full advantage of it.