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Arturo D Reyes of Goodrich Riquelme argues that enforcement of data exclusivity protection is possible in spite of the lack of precedent from the courts and limited provisions regarding its scope of protection in Mexico

James Nurton spoke to Adolfo Ocejo of PepsiCo in Mexico about the challenges of protecting consumer brands in the country and throughout Latin America, the need for faster prosecution of trade mark cases in the courts and the value of the Madrid Protocol

Oscar M Becerril of Becerril, Coca & Becerril, SC explains that parties to technology licensing agreements in Mexico are generally free to act without government intervention. But, he adds, close attention should be paid to the anti-trust law, especially in agreements that do not include patents or copyright

Many IP owners have got to grips with cybersquatters and learnt how to make the most of dispute resolution procedures to reclaim their rights. But a growing piracy phenomenon could see them spending far more time and money challenging infringing domains. Emma Barraclough reports

Auckland's refurbished Eden Park will host games in 2011 New Zealand has become the latest country to propose special protection against the threat of ambush marketing at major sports events.

Emma Barraclough, London

Tom Thomson, executive director, Coalition for Intellectual Property Rights

In this age of the internet, it is standard practice to search the world wide web using the various search engines such as Yahoo and Google. Did you know however that it is incorrect, indeed objectionable, in trade mark terms to "yahoo" or "google" someone or something – that is, to use these trade marks as verbs thus potentially rendering them generic and the trade mark registrations liable to "death by genericide". Examples of such generic use at one time or another are "hoover", "sellotape" and "escalator".

Over the past three years, Turkish national registrations from international trade mark applications under the Madrid Protocol have increased by 30%, reaching 7,750 in 2005.

The law requires the use of a registered trade mark in Ukraine. To maintain a registration, a trade mark must be used in respect of the goods and/or services for which it has been registered. The definition of the effective use of a trade mark has been detailed to comprise sale, offering for sale, import and export of the goods bearing a trade mark. Otherwise the registration becomes vulnerable to cancellation upon request by a third party.