A judicial storm swept through the streets of Moscow and almost buried Venezia under the waves of attacks by a Russian owner of a similar trade mark. The story began when a Russian entrepreneur registered the trade mark Venezi in many classes including classes 41 and 43 covering restaurants. The trade mark was registered in block letters in Cyrillics in black and white. That was back in 2002. Years later another entrepreneur opened a restaurant under the name of Viaggio Italiano Venezia in the centre of Moscow. The owner of the trade mark filed a suit in court demanding the restaurateur to remove the confusingly similar designation from the signboard, menu, bills, etc. The court of first instance rejected the claims of the trade mark owner, in part because the plaintiff did not introduce on the market goods labelled with the Venezi trade mark that would fall under classes 41 and 43.