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3M's Post-it and Scotch marks have become so widely known that they are used by many people to refer to any or all sticky notes and cellophane tape. In order to weed out this misconception, 3M's Malaysian business unit has set out to reclaim the well-known brands to boost their 3M association. The 3M Malaysian business unit and marketing division has launched a creative campaign to initiate awareness and promote its brands among the Malaysian public on the genuine 3M Post-It notes and Scotch tape exclusively to encourage accurate association of the brands among consumers and ultimately dispel the misconception over any other yellow sticky note or sticky tape available in Malaysia.

On March 5 the Italian Decree of the President Number 275 on copyright protection came into force. This decree amends a provision dating back to 1942 (the Italian Royal Decree Number 1369).

When a merger, divestiture or purchase of assets involves intellectual property, a corporate IP attorney should be part of the team. The business purpose of the transaction and expectations for the IP assets must be discussed with the client. Through that guidance, the corporate IP lawyer will be able to perform the due diligence and advise whether the transaction will meet the client's expectations.

According to statistics released recently, the number of new trade mark applications filed in China in 2007 was close to 710,000, making it yet again number one in the world, a position it has held for the past five years.

A new law, number 20,254, establishing the National Institute of Industrial Property (INAPI), was published recently in the Official Gazette in Chile. This law – sent to the Congress in 2000 on the initiative of the President – creates a new autonomous agency in charge of the records and administration of industrial property in Chile, with a legal personality and its own assets, linked to the President of the Republic through the Ministry of Economy. The chief executive of this entity will be a national director, named directly by the President.

In the recent decision of Polo/Lauren Company LP v Ziliani Holdings Pty Ltd [2008] FCA 49, the Federal Court has closed off the capability of trade mark owners to shut down parallel importation of a genuine product using our Copyright Act.

The Austrian Supreme Court clarified recently that the claimant is not liable for damages if a previously granted interim injunction appears to be unjustified in view of a later decision by the ECJ.

On January 1 last year Unilever outsourced its trade mark prosecution work. Almost 18 months on, Katrina Burchell, the company's general trade mark counsel, told Emma Barraclough about the experience

Four pharmaceutical patent cases being argued in India will have a big impact on healthcare issues in the region. Peter Ollier looks at what is at stake

From Samson Helfgott