When the USPTO issues a refusal to register a trade mark application based upon a likelihood of confusion with an existing third party registration covering a similar mark, one option that the owner of the refused application has available to it is to approach the owner of the cited registration to obtain a Consent to Registration. A Consent to Registration is essentially a written acknowledgement by the owner of a trade mark registration, which can be submitted to the PTO, attesting that there is no likelihood of confusion between the mark that is the subject of the existing registration and the mark that is the subject of the pending application.