Portugal

Vera Albino of Inventa explores how Portuguese wine producers use seemingly offensive names rooted in local history and folklore, and why trademark law often permits their registration

Diogo Antunes of Inventa examines a Portuguese trademark ruling concerning a famous work by the Mexican painter and its implications for the assessment of affinity between signs and goods

Inês Monteiro Alves of Inventa analyses the trademark implications resulting from the acquisition of the fact-checking TV programme from the broadcaster SIC

Diogo Antunes of Inventa examines how personalised politics and campaign merchandising are bringing trademark law into the heart of Portugal’s presidential election

Spain’s Donut case shows how widespread linguistic use does not necessarily erode trademark rights. Diogo Antunes of Inventa examines how Spanish and Portuguese practice address lexicalisation, reputation, and the boundary between descriptiveness and genericide

Vítor Palmela Fidalgo of Inventa examines how Portuguese case law diverges from EU rules on acquired distinctiveness, highlighting the Pão de Rio Maior decision and its implications for trademark interpretation and consumer protection