Portugal

Spain’s Donut case shows how widespread linguistic use does not necessarily erode trademark rights. Diogo Antunes of Inventa examines how Spanish and Portuguese practice address lexicalisation, reputation, and the boundary between descriptiveness and genericide

Vítor Palmela Fidalgo of Inventa examines how Portuguese case law diverges from EU rules on acquired distinctiveness, highlighting the Pão de Rio Maior decision and its implications for trademark interpretation and consumer protection