The well-known optical retail chain Specsavers have been hitting the headlines in the UK again. This time it is not for their successful court battles with British supermarket retailer and Wal-Mart subsidiary, Asda, which set an important precedent for the protection of colour trade marks, but for filing an application with the UK Intellectual Property Office (UKIPO) to have Should've and Shouldve registered as trade marks in classes 9, 10, 16, 35, and 44.
