A recent case highlights the tension between trademarks and right of publicity in Vietnam. Famous individuals should develop a protection strategy, argue Linh Thi Mai Nguyen and Chi Lan Dang of Tilleke & Gibbins Vietnam
Under Vietnamese law, if a logo is capable of distinguishing the goods or services of its holder from those of others, it can qualify for trade mark protection. If the logo is created personally by the author without copying others' works and is fixed in a material form, it can also be copyrighted as a work of applied art (assuming it meets the minimum creativity threshold).
