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Brand Protection Congress Europe: addressing counterfeiting and IP protection in the digital economy
As global commerce continues to expand through e-commerce platforms and digital marketplaces, protecting brands has become a growing challenge for organisations worldwide. Counterfeiting, intellectual property infringement, and online brand abuse are increasing across industries, making brand protection strategies a critical priority for businesses.
March 17, 2026
Features list
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Jim Brogan, Brian Eutermoser and Janna Fischer discuss the ways that the unsuccessful IPR petitioner at the Patent Trial and Appeal Board still can challenge validity in subsequent district court litigation -
IP owners are constantly looking for new countries in which to protect and enforce their rights, particularly as growth in mature markets slows. Three countries that are opening up to international investment are Cuba, Iran and Myanmar. Natalie Rahhal and James Nurton find out about the latest developments in these three states, particularly for trade mark owners, and also look at other jurisdictions that could become more important for IP
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The latest article in our series by the MARQUES IP Outer Borders Team looks at the localism trend and its implications for brands. By Kate Swaine, Mary Jane Lemenchick, Laetitia Lagarde and Thomas Raab
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Héctor Chagoya and Claudia Campos of Becerril Coca & Becerril discuss the features of the Mexican patent system under a new environment for human creativity recognition, and analyse statutory provisions given the scarcity of administrative or judiciary precedents available for interpreting Mexican law
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A new decree regulates Brazil’s Biodiversity Law. Kene Gallois and Danielle Altomari of Daniel Advogados explain why this can represent friendly prospects for innovative life sciences companies
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Laura Collada and Ariadna Galvez of Dumont Bergman Bider & Co discuss Mexico’s experience of the Madrid System since 2013 and point out some flaws in its new opposition system
Local Insights
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United Trademark & Patent Services
M Talal Farrukh Irfan Khan of United Trademark & Patent Services explores the UAE’s evolving approach to AI regulation, combining federal and sector-specific legislation, free zone frameworks, and national policy initiatives
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Hanol IP & Law
A landmark case involving the remodelling of luxury brand bags at the owner’s request has established legal principles on the trademark implications of such services, explains Min Son of Hanol IP & Law
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Patrinos & Kilimiris
Maria Kilimiris of Patrinos & Kilimiris explains a recent decision regarding how genuine use is assessed for trademarks registered across broad categories of goods and their subcategories
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Berken IP
María Aurora García of Berken IP examines how Argentine courts are using dynamic injunctions to tackle illegal sports streaming, particularly in the context of major events such as the football World Cup
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Bird & Bird
Annika Lückemann and Jan van Dieck of Bird & Bird analyse the Unified Patent Court’s opening ruling concerning a supplementary protection certificate, highlighting procedural peculiarities, urgency considerations, and possible implications for pharmaceutical originator-generic disputes
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RNA, Technology and IP Attorneys
Ranjan Narula and Parth Bajaj of RNA, Technology and IP Attorneys analyse new obligations concerning synthetically generated information, accelerated takedown provisions, and safe harbour implications amid rising SGI-driven scams
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Tilleke & Gibbins
Loc Xuan Le of T&G Law Firm LLC (TGVN), the local associate firm of Tilleke & Gibbins, outlines key amendments to Vietnam’s Law on Intellectual Property concerning AI use of protected IP objects
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Tilleke & Gibbins
Wiramrudee (Pink) Mokkhavesa and Tanapong Pongburanakit of Tilleke & Gibbins say Thai courts’ evolving approach to criminal intellectual property damages enables brand owners to enhance return on investment in raids and avoid civil litigation
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Wanhuida Intellectual Property
Xiaoping Wu and Jicheng Yang of Wanhuida Intellectual Property analyse an invalidation decision that addresses how dosage and administration features affect the inventiveness assessment of pharmaceutical use claims in China
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Becerril, Coca & Becerril
Fernanda Villalobos of Becerril, Coca & Becerril explains how Mexican trademark law now allows descriptive signs to acquire protection through market use and consumer recognition