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Brand Protection Congress Europe: addressing counterfeiting and IP protection in the digital economy
As global commerce continues to expand through e-commerce platforms and digital marketplaces, protecting brands has become a growing challenge for organisations worldwide. Counterfeiting, intellectual property infringement, and online brand abuse are increasing across industries, making brand protection strategies a critical priority for businesses.
March 17, 2026
Features list
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Essenese Obhan and Aparna Kareer of Obhan & Associates evaluate the law in India around joint ownership of patents in relation to infringement claims, the licensing and assignment of patents and the working of patents in India -
Satyapon Sachdecha of Satyapon & Partners analyses the patent landscape in Thailand, including changes to the law and current patent examination procedure
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Yullee Kim and Hokyun Cho of FirstLaw analyse recent IP updates in South Korea, including amendments to the patent revocation procedure, the expanded authority of KIPO’s Special Judicial Police and changes to the enforceability of patent term extension claims
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Kristine Sherika P Chy and Ignacio S Sapalo of Sapalo Velez Bundang & Bulilan evaluate the problems raised by non-traditional trademarks and possible solutions to these issues
Local Insights
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Hanol IP & Law
A landmark case involving the remodelling of luxury brand bags at the owner’s request has established legal principles on the trademark implications of such services, explains Min Son of Hanol IP & Law
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Patrinos & Kilimiris
Maria Kilimiris of Patrinos & Kilimiris explains a recent decision regarding how genuine use is assessed for trademarks registered across broad categories of goods and their subcategories
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Berken IP
María Aurora García of Berken IP examines how Argentine courts are using dynamic injunctions to tackle illegal sports streaming, particularly in the context of major events such as the football World Cup
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Bird & Bird
Annika Lückemann and Jan van Dieck of Bird & Bird analyse the Unified Patent Court’s opening ruling concerning a supplementary protection certificate, highlighting procedural peculiarities, urgency considerations, and possible implications for pharmaceutical originator-generic disputes
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RNA, Technology and IP Attorneys
Ranjan Narula and Parth Bajaj of RNA, Technology and IP Attorneys analyse new obligations concerning synthetically generated information, accelerated takedown provisions, and safe harbour implications amid rising SGI-driven scams
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Tilleke & Gibbins
Loc Xuan Le of T&G Law Firm LLC (TGVN), the local associate firm of Tilleke & Gibbins, outlines key amendments to Vietnam’s Law on Intellectual Property concerning AI use of protected IP objects
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Tilleke & Gibbins
Wiramrudee (Pink) Mokkhavesa and Tanapong Pongburanakit of Tilleke & Gibbins say Thai courts’ evolving approach to criminal intellectual property damages enables brand owners to enhance return on investment in raids and avoid civil litigation
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Wanhuida Intellectual Property
Xiaoping Wu and Jicheng Yang of Wanhuida Intellectual Property analyse an invalidation decision that addresses how dosage and administration features affect the inventiveness assessment of pharmaceutical use claims in China
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Becerril, Coca & Becerril
Fernanda Villalobos of Becerril, Coca & Becerril explains how Mexican trademark law now allows descriptive signs to acquire protection through market use and consumer recognition
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Gün and Partners
Mutlu Yıldırım Köse and İrem Girenes Yücesoy of Gün and Partners analyse the different approaches to similarity assessments conducted by the court of first instance in the proceedings and the Regional Court of Appeal