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Expert Analysis

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Trademarks
From seller vetting and proprietary screening technology to brand collaboration and industry partnerships, Temu explains how its intellectual property enforcement programme combats infringement on its marketplace
August 10, 2026
Features list
  • The divisions caused by the EU Copyright Directive, which is awaiting implementation by member states, are likely to continue in court, as David Braid finds out
  • While the theory around artificial intelligence generates a lot of interest, particularly for trademark specialists, it’s time to assess the potential practical impact on the law, say Lee Curtis and Rachel Platts of HGF
  • Barış Kalaycı and Mutlu Yıldırım Köse of Gün + Partners analyse the rules around the protection of non-traditional trademarks, including the approach taken by the Turkish Trademark and Patent Office and the courts, the protection of colour, sound and movement marks and the difficulties of enforcing such marks
  • Selin Sinem Erciyas and Özge Atılgan Karakulak of Gün + Partners evaluate the difficulties of enforcing patents over pharmaceutical products imported via the named patient programme, discussing the risk of compulsory licence orders
  • It is uncontroversial to say that, in years gone by, the reputation of China in the realm of IP protection and enforcement was far from good. Rightly or wrongly, the themes that were commonly associated with China included trademark squatting and counterfeiting. Concerns about IP practices even sparked the recent trade dispute between the US and China, and US authorities have been clamping down on alleged trade secrets theft by Chinese nationals.
  • Wu Dongliang, Echo Lin and Simon Tsi of Chang Tsi & Partners evaluate the decision of the UK High Court to issue a global FRAND licence in Unwired Planet v Huawei, provide an insight into the way in which Chinese courts determine royalties for SEPs, and advise Chinese businesses on how to manage SEP litigation
Local Insights
Sponsored by Vivien Chan & Co
Anna Mae Koo and Owen Tse of Vivien Chan & Co examine how trademarks, personality rights, and AI regulations can help celebrities and influencers combat deepfake impersonation in China
Sponsored by Gün + Partners
Selin Sinem Erciyas of Gün + Partners examines whether the EU Pharma Package’s expanded Bolar exemption aligns with the TRIPS Agreement, drawing lessons from Türkiye’s long-standing pharmaceutical patent jurisprudence
Sponsored by HANOL ClassHankyul IP & Law
A recent case establishes that commercial considerations outweigh genus or species factors when assessing similarity between goods designated in trademark applications and protected crop varieties, says Min Son of HANOL ClassHankyul IP & Law
Sponsored by INLEX
Igor Charles and Théo Coquis of INLEX analyse a Paris Judicial Court ruling confirming that trademark exhaustion applies to bundled genuine products where the original packaging remains unaltered
Sponsored by Inventa
Vera Albino of Inventa explores how Portuguese wine producers use seemingly offensive names rooted in local history and folklore, and why trademark law often permits their registration
Sponsored by Inspicos
Peter Koefoed of Inspicos examines how the EPO Enlarged Board of Appeal referral G 1/26 could clarify the application of G 1/24 when assessing the allowability of amended patent claims under the EPC
Sponsored by RNA, Technology and IP Attorneys
Ranjan Narula and Eeshani Sharma of RNA, Technology and IP Attorneys examine how the Exide v Amara Raja dispute confirms Indian courts’ willingness to protect distinctive product get-up and restrain lookalike packaging
Sponsored by Saint Island International Patent & Law Offices
Amanda Y S Liu of Saint Island International Patent & Law Offices examines a ruling that clarifies the boundaries of when well-known trademarks can secure cross-class protection despite strong consumer recognition
Sponsored by Tilleke & Gibbins
The new legislation signals a shift towards proactive platform responsibility and infringement prevention, write Linh Duy Mai and Diep Thi Bich Le of T&G Law Firm LLC (TGVN), the local associate of Tilleke & Gibbins
Sponsored by Spoor & Fisher
Duncan Maguire and Paul Ramara of Spoor & Fisher explain how Tanzania’s recently introduced trademark recordation system now accepts ARIPO and foreign registrations, while national filings remain the strongest enforcement tool