lead position
Trademarks
From seller vetting and proprietary screening technology to brand collaboration and industry partnerships, Temu explains how its intellectual property enforcement programme combats infringement on its marketplace
August 10, 2026
Features list
-
The articles in this year's Americas IP Focus show a region in a state of flux. Nearly all the pieces in the supplement indicate a push towards change and development.
-
Ricardo D Nunes and Rafael S Romano of Daniel Law analyse the action taken by Brazil to deal with its patent backlog – the standardised office action programme -
Victor Garrido of Dumont compares the American guidelines on patent eligibility with the Mexican practice, looking at a range of issues including the jurisdictions’ treatment of exceptions to patentability and business methods and software.
-
Yujie Jin and Fei Lian of Liu Shen examine the data issues that arise from the Internet of Things and detail new laws and regulations concerning the protection of personal information
-
Maria Engstrand and Magnus Johansson of Valea interview Haakon Thue Lie and Knut Jørgen Egelie who are conducting a PhD study on contracts between industry and universities and the balance between openness and trade secrets.
-
Cristina Biggi of Bugnion examines the introduction of the new SPC manufacturing waiver, including the process that led to its creation and the amendments it makes to the SPC regulation
Local Insights
Sponsored by
Vivien Chan & Co
Anna Mae Koo and Owen Tse of Vivien Chan & Co examine how trademarks, personality rights, and AI regulations can help celebrities and influencers combat deepfake impersonation in China
Sponsored by
Gün + Partners
Selin Sinem Erciyas of Gün + Partners examines whether the EU Pharma Package’s expanded Bolar exemption aligns with the TRIPS Agreement, drawing lessons from Türkiye’s long-standing pharmaceutical patent jurisprudence
Sponsored by
HANOL ClassHankyul IP & Law
A recent case establishes that commercial considerations outweigh genus or species factors when assessing similarity between goods designated in trademark applications and protected crop varieties, says Min Son of HANOL ClassHankyul IP & Law
Sponsored by
INLEX
Igor Charles and Théo Coquis of INLEX analyse a Paris Judicial Court ruling confirming that trademark exhaustion applies to bundled genuine products where the original packaging remains unaltered
Sponsored by
Inventa
Vera Albino of Inventa explores how Portuguese wine producers use seemingly offensive names rooted in local history and folklore, and why trademark law often permits their registration
Sponsored by
Inspicos
Peter Koefoed of Inspicos examines how the EPO Enlarged Board of Appeal referral G 1/26 could clarify the application of G 1/24 when assessing the allowability of amended patent claims under the EPC
Sponsored by
RNA, Technology and IP Attorneys
Ranjan Narula and Eeshani Sharma of RNA, Technology and IP Attorneys examine how the Exide v Amara Raja dispute confirms Indian courts’ willingness to protect distinctive product get-up and restrain lookalike packaging
Sponsored by
Saint Island International Patent & Law Offices
Amanda Y S Liu of Saint Island International Patent & Law Offices examines a ruling that clarifies the boundaries of when well-known trademarks can secure cross-class protection despite strong consumer recognition
Sponsored by
Tilleke & Gibbins
The new legislation signals a shift towards proactive platform responsibility and infringement prevention, write Linh Duy Mai and Diep Thi Bich Le of T&G Law Firm LLC (TGVN), the local associate of Tilleke & Gibbins
Sponsored by
Spoor & Fisher
Duncan Maguire and Paul Ramara of Spoor & Fisher explain how Tanzania’s recently introduced trademark recordation system now accepts ARIPO and foreign registrations, while national filings remain the strongest enforcement tool