This content is from: Trademarks

.xxx blocking process revealed

Brand owners will be able to protect use of their marks in the .xxx domain this September using an innovative blocking process that will be included as part of the sunrise period.

IPRota, the company responsible for implementing the pre-launch rights protection mechanism for .xxx, published a white paper yesterday explaining how the process will work and estimating the cost at between $200 and $300 for each brand.
“Although this costs money, it does provide some value in protecting brands,” said Jonathan Robinson, Director of IPRota. 

ICANN approved ICM Registry’s application for the .xxx domain in March this year after a seven-year battle. The sunrise period will begin in early September and will last for 30 days. This has been split into two parts. Sunrise A is for members of the sponsored community (the adult industry) with trademark rights or who operate an existing domain name in good faith.
Sunrise B is for trademark owners who want to block use of their names.

Fees will be set by the registrars and have not yet been fixed. If an application to block is successful the corresponding domain name will resolve to a standard page indicating that the domain is not available.

A service to enable brand owners to block the use of brands that are launched after September 2011 will be introduced in 2012, but the white paper says that it is “unlikely to be as cost effective as the options offered during sunrise.” More information is available at www.xxxempt.com.      

The material on this site is for law firms, companies and other IP specialists. It is for information only. Please read our Terms and Conditions and Privacy Notice before using the site. All material subject to strictly enforced copyright laws.

© 2021 Euromoney Institutional Investor PLC. For help please see our FAQs.

Related

Instant access to all of our content. Membership Options | 30 Day Trial