This content is from: Trademarks

Managing IP’s most-read stories in May 2019

A plea from Johnson & Johnson’s chief trademark counsel to be “less lawyerly”, the latest AI patent trends and a Google counsel’s explanation of why he has had to fire attorneys were among May’s most popular stories.


1. INTA 2019: “Be a little less lawyerly,” says Johnson & Johnson counsel

The most popular story came from the INTA 2019 Annual Meeting and focussed on comments from Johnson & Johnson’s trademark counsel David McDonald. Talking about the need for in-house lawyers to focus on the wider needs of the business, he said: “Rarely are we performing our roles in a vacuum.”

2. Fordham Conference: Outside counsel are an “an extension of your brand”

Also popular was our report from the Fordham Conference at the start of the month. In-house counsel from Google and other companies discussed how they work internally and with external counsel.

3. From AI to visual display: report sheds light on US patent filing trends  

Third on the list was our analysis of a report by law from Harrity & Harrity which concluded that artificial intelligence and blockchain are increasingly prominent in the portfolios of the US’s top 300 patentees.

4. Survey: In-house TM counsel must embrace a more business mindset

The fourth most-read article covered the results of Managing IP’s survey of in-house trademark counsel. The survey found that counsel are increasingly expected to play the role of business partner but are largely embracing this change.

5. From Brexit to social media: six key issues affecting IP and fashion

Finally, readers enjoyed our report on the key issues affecting IP and fashion where in-house counsel at Ted Baker and specialist fashion lawyers shared their tips with us.

The material on this site is for law firms, companies and other IP specialists. It is for information only. Please read our Terms and Conditions and Privacy Notice before using the site. All material subject to strictly enforced copyright laws.

© 2020 Euromoney Institutional Investor PLC. For help please see our FAQs.


Instant access to all of our content. Membership Options | One Week Trial