This content is from: Trademarks

Managing IP’s most-read stories in May 2019

A plea from Johnson & Johnson’s chief trademark counsel to be “less lawyerly”, the latest AI patent trends and a Google counsel’s explanation of why he has had to fire attorneys were among May’s most popular stories.


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1. INTA 2019: “Be a little less lawyerly,” says Johnson & Johnson counsel

The most popular story came from the INTA 2019 Annual Meeting and focussed on comments from Johnson & Johnson’s trademark counsel David McDonald. Talking about the need for in-house lawyers to focus on the wider needs of the business, he said: “Rarely are we performing our roles in a vacuum.”

2. Fordham Conference: Outside counsel are an “an extension of your brand”

Also popular was our report from the Fordham Conference at the start of the month. In-house counsel from Google and other companies discussed how they work internally and with external counsel.

3. From AI to visual display: report sheds light on US patent filing trends  

Third on the list was our analysis of a report by law from Harrity & Harrity which concluded that artificial intelligence and blockchain are increasingly prominent in the portfolios of the US’s top 300 patentees.

4. Survey: In-house TM counsel must embrace a more business mindset

The fourth most-read article covered the results of Managing IP’s survey of in-house trademark counsel. The survey found that counsel are increasingly expected to play the role of business partner but are largely embracing this change.

5. From Brexit to social media: six key issues affecting IP and fashion

Finally, readers enjoyed our report on the key issues affecting IP and fashion where in-house counsel at Ted Baker and specialist fashion lawyers shared their tips with us.


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