Managing IP is part of the Delinian Group, Delinian Limited, 8 Bouverie Street, London, EC4Y 8AX, Registered in England & Wales, Company number 00954730
Copyright © Delinian Limited and its affiliated companies 2023

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

INTA opinion: Why we are not losing focus with patent remit


CEO Etienne Sanz de Acedo responds to a Managing IP opinion piece on the organisation’s increased focus on patents

In a recent opinion piece, senior reporter Max Walters wrote that INTA’s decision to target patent lawyers is intriguing but that the organisation should also decide what it wants to be.

My thanks to Managing IP for meeting with me recently to discuss the 2023 INTA Annual Meeting. We saw the recent opinion piece on some matters raised in the interview and we are, of course, more than happy to offer clarity.

The article focuses on one aspect of our conversation: why INTA is broadening its educational programme for the 2023 Annual Meeting to cover patents. This decision is in line with what our members are experiencing in their daily jobs. Increasingly so, they are working with not only trademarks but complementary rights. Their mandate is expanding, and they are expected to understand and participate in the business of the brand. No doubt, the role of trademark professionals has been evolving for some time and this is why we now refer to trademark practitioners as “brand professionals.”

Naturally, we want to provide our members with an educational programme that reflects this trend and helps them progress in their roles and advance in their careers. As your article notes, “we are constantly told that IP operates in a silo and that there is a disconnect between legal and business departments.” One of our goals is to break down these silos and raise the profile of IP among the c-suite, thereby also raising the profile of our members within their organisations. The Singapore Annual Meeting educational programme has two tracks: one on IP/legal – which covers the “traditional” IP topics that are still at the core of what we do – and one on the business of innovation, which takes a holistic view of brands and IP, including patents, which – of course – exist to protect innovation.

Finally, this should not be seen as INTA somehow losing its focus. As a mission-driven IP organisation, we are laser focused. Everything we do is undertaken in accordance with our carefully crafted strategic plan and corresponding implementation plan. And, as a member-driven association, our members are at the heart of everything we do. Our substantive (and geographic) expansion – and, indeed, our evolution – is helping us better serve the evolving needs of our members globally. INTA is an evolving organisation, but that does not mean we have lost our focus. In fact, the opposite is true.

We look forward to welcoming the global IP community, including patent professionals, to Singapore next May for the 2023 Annual Meeting and to engaging in productive and meaningful conversations around IP and brands and other areas of common interest.

 We hope this brings sufficient clarity on this matter.

 Etienne Sanz de Acedo is CEO of INTA, based in New York.

more from across site and ros bottom lb

More from across our site

We provide a rundown of Managing IP’s news and analysis coverage from the week, and review what’s been happening elsewhere in IP
Sukanya Sarkar shares her thoughts on this year’s annual meeting in Singapore, where debates ranged from AI opportunities to improving law firm culture
The court’s ruling is a good reminder that US parties aren’t guaranteed attorney fees just because they win, say sources
With business confidence in a shaky state, Rachel Tong and Lisa Yong of Rouse discuss how in-house IP teams can manage their trademark portfolios through uncertain times
The Court of Appeal had stern words for Med-El’s representatives after they highlighted a deputy judge’s background as a solicitor
Funders and NPEs say asserting patent portfolios can minimise risk at the USPTO’s PTAB, where procedure remains a controversial topic
The US Supreme Court’s ruling wasn’t a surprise and reflects a trend that had already been bubbling away for a while, say tech and pharma counsel
Previous attempts at major transatlantic tie-ups have failed, so lawyers will keep their eyes firmly on Allen & Overy’s grand plans
INTA CEO Etienne Sanz de Acedo shares his plans if he were to win the EUIPO leadership race and says his application does not affect his INTA role
The French finance minister told António Campinos the timing of an EPO event in Lisbon could be seen as interference in the EUIPO leadership race