A closer look at declarations of actual and effective use in Mexico

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

A closer look at declarations of actual and effective use in Mexico

Sponsored by

olivares-400px.jpg
rachit-tank-2cfz-fb08um-unsplash.jpg

Diego Ballesteros of OLIVARES examines the evolving law of declaring trademarks in Mexico

As of August 10 2021, declarations of actual and effective use (DAEU) need to be filed after the third anniversary of all those registrations granted on or after August 10 2018.

In fact, some changes in the Mexican Industrial Property Law (IPL) came into force as of August 10 2018, in which a DAEU use was introduced in two stages, namely:

a) A DAEU of the registered mark to be submitted along with each renewal application (every 10 years); and

b) A one-time DAEU which has to be submitted within the three months after the third anniversary of the date of grant of the registration in Mexico.

The new regulation applies to all registrations (including international registrations designating Mexico) which renewal was due on or after August 10 2018, when it comes to the DAEU of the registered mark to be submitted along with each renewal application (every 10 years).

Regarding the one-time DAEU, which has to be submitted within the three months after the third anniversary of the date of grant of the registration in Mexico, it only applies to registrations which were granted on or after August 10 2018, despite the date of filing.

No evidence of use should be filed with the Mexican Trademark and Patent Office (IMPI). In both cases, IMPI has published official forms, and the same should be executed by filling in the specific goods or services on which the trademark owner confirms actual and effective use in Mexico. 

In the case of renewals, the renewal certificate will be issued reflecting the restriction of the protection according with the DAEU. Likewise, regarding the one-time DAEU use which must be submitted within the three months after the third anniversary of the date of grant of the registration in Mexico, the scope of protection of the registration will be restricted to the goods or services on which the actual and effective use was declared.

Regarding renewals, the DAEU must be filed along with the renewal application when dealing with Mexican national registrations.

However, in case of Mexican registrations derived from IR's which are renewed directly before WIPO, the DAEU must be filed before the Mexican Trademark Office within the next two months as of service date of the relevant requirement that WIPO will issue to the trademark owner.

In turn, concerning the one-time DAEU, the term to file it is of three months from the third anniversary of the registration date, and no extension of the term is allowed. This term is the same for international registrations designating Mexico.

The above new regulation will also apply for IR registrations designating Mexico.

Up to now, the statement of protection served by the International Bureau to the holders of international registrations does not specify the date on which protection was granted in Mexico (date of grant), thus being necessary for the IR's holders to consult such information through the Mexican Trademark Office's database, where the base date is clearly reflected as fecha de concesión (date of grant). Of course, if the owner of an international registration designating Mexico has appointed a local agent for recovering the national registration certificate, it would be easier to obtain such information and keep it on dockets.

 

Diego Ballesteros


Attorney, OLIVARES

E: diego.ballesteros@olivares.mx

more from across site and SHARED ros bottom lb

More from across our site

The latest round of promotions has contributed to a 21% rise in partner headcount in the past two years, with business leaders eyeing litigation and the UPC
João Negrão, EUIPO executive director, is joined by a seasoned official to reflect on three decades of stories
Sim & San, which secured the $16m victory for their client, previously led Communications Components Antenna to a $26m damages win in 2024
IP litigator Ruth Hoy has led the London office since 2022
Emotional Perception AI is seeking more than £200,000 after the UK Supreme Court backed its appeal
Lawyers at Pinsent Masons discuss why the advent of ‘AI-free’ might be a crucial moment for brands seeking to protect their identity
Newly independent King & Wood has established offices in North America, while Mallesons has entered a ‘new era’ with a 1,200-lawyer firm across Australia and Singapore
Ryan Dykal and John Wittenzellner of Boies Schiller Flexner tell Managing IP what’s driving the firm’s patent litigation expansion
News of Dolby suing Snap over AV1 and HEVC patents and SCOTUS offering guidance on the liability of internet service providers were also among the top talking points
Arrival of Caitlin Heard will bolster the soon-to-be-created Ashurst Perkins Coie’s IP presence in the capital
Gift this article