Employing a trademark as a domain name is not genuine use

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Employing a trademark as a domain name is not genuine use

Sponsored by

gunpartners-400px.png
Web link background. Search window in browser

The first instance Civil Court for Intellectual and Industrial Rights (IP court) in its decision rendered in October 2020 pointed out that the use of the subject mark as a domain name solely is not deemed sufficient to prove the use of the mark as a trademark.

The decision concerns a revocation action due to non-use filed against a trademark which has been registered for more than five years, but has not been used properly and effectively on the relevant services within the scope of its registration in Turkey by the trademark owner.

In revocation actions based on non-use, the defendant carries the burden of proof, and the IP courts generally obtain expert reports from court-appointed experts for examination of the evidence and commercial books of the defendants.

In the relevant case file, the defendant party submitted evidence regarding the records of the domain name including the subject trademark and the content of the website operated under this domain name, in which the subject trademark has not been used as it is registered, but used in a very different form from its registration.

The file was examined by the court-appointed experts, and they concluded that there is no evidence proving the use of the trademark as it is registered on the relevant services in the commercial records of the defendant and also on their website. However, in view of the existence of the domain name consisting of the subject trademark which has been in use for five years, it is sufficient to prove the use of the trademark. However, the IP court, disregarding the determinations in the expert report, highlighted the importance of the requirement of use of the trademark on the goods and services within the scope of its registration for commercial purposes, found the existence of the domain name alone insufficient and decided to revoke the subject trademark due to non-use.

In the recent decisions of the Court of Appeals, it is also clear that use of a trademark as a domain name solely is not accepted as sufficient to prove the genuine and serious use of a trademark, if there is no other commercial use of the trademark on the goods and services within the scope of its registration under this domain name.

In this respect, this decision along with the recent decisions of the Court of Appeals sets a precedent for future disputes and concludes that use of trademark as a domain name by itself is insufficient to prove genuine use.






more from across site and SHARED ros bottom lb

More from across our site

With the US privacy landscape more fragmented and active than ever and federal legislation stalled, lawyers at Sheppard Mullin explain how states are taking bold steps to define their own regimes
Viji Krishnan of Corsearch unpicks the results of a survey that reveals almost 80% of trademark practitioners believe in a hybrid AI model for trademark clearance and searches
News of Via Licensing Alliance selling its HEVC/VCC pools and a $1.5 million win for Davis Polk were also among the top talking points
The winner of a high-profile bidding war for Warner Bros Discovery may gain a strategic advantage far greater than mere subscriber growth - IP licensing leverage
A vote to be held in 2026 could create Hogan Lovells Cadwalader, a $3.6bn giant with 3,100 lawyers across the Americas, EMEA and Asia Pacific
Varuni Paranavitane of Finnegan and IP counsel Lisa Ribes compare and contrast two recent AI copyright decisions from Germany and the UK
Exclusive in-house data uncovered by Managing IP reveals French firms underperform on providing value equivalent to billing costs and technology use
The new court has drastically changed the German legal market, and the Munich-based firm, with two recent partner hires, is among those responding
Consultation feedback on mediation and arbitration rules and hires for Marks & Clerk and Heuking were also among the major talking points
Nick Groombridge shares how an accidental turn into patent law informed his approach to building a practice based on flexibility and balancing client and practitioner needs
Gift this article