What does the new Industrial Property Law mean for trademarks?

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

What does the new Industrial Property Law mean for trademarks?

Sponsored by

olivares-400px.jpg
Stack of papers documents in archives files with clip papers on table at offices,  Busy offices and Pile of data unfinished folders on office desk indoor near window,  Business concept.

On July 1 2020, and as a result of the entry into force of the United States–Mexico–Canada Agreement (USMCA), the new Federal Law for the Protection of Industrial Property was published, abrogating the current Industrial Property Law. It will come into force on November 5 2020.

Some of the most relevant changes in the new Federal Law for the Protection of Industrial Property regarding trademarks are the following:

  • Use in Mexico of a trademark is not required in order to apply or achieve registration. Therefore, if there is no use, it is possible to file a trademark application on an intent to use basis. However, if a trademark is already in use in Mexico and a date of first use is declared, under the new Law, if the owner of the trademark registration does not prove the truthfulness of the date of first use declared, the registration may be declared null and void.

  • Trademark applications filed after November 5 2020 will be subject to a single examination, and not two exams as currently happens. Therefore, once Mexico's Trademark Office conducts the relevant examinations, it will issue an official communication on formal requirements (information and documents) and relative and absolute grounds for refusal (legal impediments or prior rights on record), as well as informing the applicant of eventual oppositions filed by third parties.

  • If an opposition is filed during the prosecution of a trademark application, the time period in which to respond to it will be four months after the applicant has been notified of the opposition, instead of the one month time period in the current IP Law.

  • Trademark registrations that are granted after November 5 2020 will be valid for 10 years from the granting date, and not from the filing date, as currently occurs.

  • Coexistence agreements are expressly allowed in order to achieve a registration to overcome refusals due to prior rights. Therefore if a coexistence agreement is submitted, this is enough to achieve a registration for a trademark application.

  • Partial non-use cancellation actions are not allowed by the Mexican Trademark law currently in force. However, under the new law, trademark registrations granted after November 5 2020 can be partially cancelled due to lack of use, only with respect to the protected goods and services that are not in use.

garcia-mariana.jpg

Mariana García

more from across site and SHARED ros bottom lb

More from across our site

The Spain-based firm has appointed an industry veteran to lead the group, which it hopes will strengthen its ability to support clients in ‘disruptive technologies’
Shaina Haria, a final-seat trainee at an international law firm’s UK office, shares how she fell in love with IP and why the area of law has changed the way she views the world
Now in its sixth edition, the IP Case Law Conference was focussed on the notion of ‘growing through change’
Nick Redfearn and Khanh Nguyen of Rouse discuss Vietnam’s latest identification in the 2026 Special 301 Report and how the country is taking genuine steps to meet US expectations
Tatiana Campello reflects on 30 years of practising at the firm, and urges women IP attorneys to think beyond the day-to-day
A David v Goliath battle involving TikTok, and Via Licensing Alliance adding new members to its Voice Codec patent pool, were also among the top talking points
Latham & Watkins bolstered its IP litigation bench in California with the addition of Kieran Kieckhefer, as partner demand for trial-ready expertise shows no sign of slowing
With the launch of a new patent eligibility AI tool, Sterne Kessler is leading a growing movement of law firms taking AI development into their own hands
UPC cases are (very) gradually becoming more distributed across other local divisions outside Germany, which can only be good news for the pan-European forum
Clarification concerning jurisdictional reach and latest stats released by the court were also among the top talking points in recent weeks
Gift this article