What does the new Industrial Property Law mean for trademarks?

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

What does the new Industrial Property Law mean for trademarks?

Sponsored by

olivares-400px.jpg
Stack of papers documents in archives files with clip papers on table at offices,  Busy offices and Pile of data unfinished folders on office desk indoor near window,  Business concept.

On July 1 2020, and as a result of the entry into force of the United States–Mexico–Canada Agreement (USMCA), the new Federal Law for the Protection of Industrial Property was published, abrogating the current Industrial Property Law. It will come into force on November 5 2020.

Some of the most relevant changes in the new Federal Law for the Protection of Industrial Property regarding trademarks are the following:

  • Use in Mexico of a trademark is not required in order to apply or achieve registration. Therefore, if there is no use, it is possible to file a trademark application on an intent to use basis. However, if a trademark is already in use in Mexico and a date of first use is declared, under the new Law, if the owner of the trademark registration does not prove the truthfulness of the date of first use declared, the registration may be declared null and void.

  • Trademark applications filed after November 5 2020 will be subject to a single examination, and not two exams as currently happens. Therefore, once Mexico's Trademark Office conducts the relevant examinations, it will issue an official communication on formal requirements (information and documents) and relative and absolute grounds for refusal (legal impediments or prior rights on record), as well as informing the applicant of eventual oppositions filed by third parties.

  • If an opposition is filed during the prosecution of a trademark application, the time period in which to respond to it will be four months after the applicant has been notified of the opposition, instead of the one month time period in the current IP Law.

  • Trademark registrations that are granted after November 5 2020 will be valid for 10 years from the granting date, and not from the filing date, as currently occurs.

  • Coexistence agreements are expressly allowed in order to achieve a registration to overcome refusals due to prior rights. Therefore if a coexistence agreement is submitted, this is enough to achieve a registration for a trademark application.

  • Partial non-use cancellation actions are not allowed by the Mexican Trademark law currently in force. However, under the new law, trademark registrations granted after November 5 2020 can be partially cancelled due to lack of use, only with respect to the protected goods and services that are not in use.

garcia-mariana.jpg

Mariana García

more from across site and SHARED ros bottom lb

More from across our site

Partners at both firms have voted in favour of the tie-up, which marks ‘the largest law firm merger in history’
Head of IP, Andrew Brennan, and new partner, France Delord, explain how tech provides an edge in the battle for global brand owners’ business
Anton Hopen, shareholder at Trenam Law, shares how counsel should construct Section 101 claims as early 2026 PTAB data shows reversals rising in technical cases
Law firms should consider how they can help clients, as report calls on EU to use IP-backed financing to increase bloc’s competitiveness and attractiveness for businesses
In the final part of a series on challenging patent invalidation decisions in China, lawyers at Spruson & Ferguson and Marshall Gerstein share how courts adjudicate appeals
Stijn Debaene and Carina Gommers want Brussels-based Cast Law to be the place 'everybody wants to work'
The combination between Ashurst and Perkins Coie, which will create a $2.8 billion law firm, is expected to close in Q3
While Sipara will continue operating under its existing name and leadership for now, both firms plan to present a united front at the INTA Annual Meeting in London
Sheppard has added quantum and robotics expertise to its AI industry team to help clients navigate questions around inventorship and IP infringement
The 2026 Americas ceremony recognised outstanding firms and practitioners, along with highlighting impact cases of the year
Gift this article