US: Petition to cancel on the ground of abandonment fails despite the lack of traditional use

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

US: Petition to cancel on the ground of abandonment fails despite the lack of traditional use

Trademark - rubber stamp with binder in the office

Evidence of non-use of a mark for three consecutive years constitutes a prima facie showing of abandonment, triggering a rebuttable presumption that a mark was abandoned without intent to resume use. The rebuttable presumption then shifts to the party contesting an abandonment claim to submit evidence of use during the alleged period of non-use in situations where its registration basis is either Section 1(a) or 44(e) of the Trademark Act. However, in the circumstance of a ‘never-used’ mark registered on the basis of Trademark Act Section 66(a), an intent to begin use is acceptable evidence to rebut the presumption of abandonment. This distinction played a key role in a decision recently rendered by the Trademark Trial and Appeal Board (TTAB) in Wirecard AG v Striatum Ventures B.V. 

In 2018, Wirecard filed a petition to cancel a registration owned by Striatum Ventures (Striatum) for the stylised mark “Zupr” issued on October 20 2015 under the Trademark Act Section 66(a).  The petition to cancel alleged that Striatum “has either never used the [mark] in commerce, or completely ceased using the mark... including for a non-use period of at least three (3) consecutive years,” and that “[Striatum] had and has no intent to resume use.” The parties submitted a stipulation that included undisputed facts, an agreement to file testimony and documentary evidence together with their main briefs in lieu of trial. 

Based on the evidence, the TTAB found Wirecard established a prima facie case that Striatum “abandoned the ZUPR mark through nonuse from October 20 2015 through the present,” triggering  a rebuttable presumption that the “Zupr” mark was never used by Striatum and had been abandoned without intent to resume use. In support of its position, Striatum primarily relied on a declaration averring that Striatum continuously sought strategic assistance from a public relations agency with strong ties to the United States market since 2016 and an online marketing specialist since 2017, as well as a YouTube video purportedly demonstrating use. Wirecard contended that Striatum’s activities failed to show any consistent or sustained effort to begin use in commerce. 

The TTAB disagreed with Wirecard, holding that Striatum’s activities “are the type that would be undertaken by a reasonable business with a bona fide intent to use the mark in United States commerce,” pointing out that, following registration, Striatum entered into a contract for marketing strategy advice, demonstrated its products to a public relations firm and reached an oral agreement with a retailer to use “Zupr” brand goods and services in the United States in 2019. The TTAB added that the timing of the proceeding was relevant, because the 2019 launch “had been announced to prospective participants before the petition to cancel was filed” and “if the launch had taken place, even though outside the three year nonuse period, it also would support the testimony regarding intent to commence use.” 

Accordingly, the TTAB denied the petition to cancel, finding that the record demonstrated Striatum had the requisite intent to commence use during the three year statutory period of non-use.

more from across site and SHARED ros bottom lb

More from across our site

Ranjna Mehta-Dutt, who moved to Chadha & Chadha after 25 years at Remfry & Sagar, says the firm plans to expand its life sciences practice through targeted recruitment and dedicated teams for bigger clients
The initial contempt of court claim targeted Stobbs and the firm’s client for allegedly interfering with the administration of justice
Acquisition of platform developed by Boehmert & Boehmert lawyer set to create a combined platform for patent drafting and prosecution in Europe
Partner Rob Jacob unveils plans to offer a beginning-to-end trademark service, how to make prosecution profitable, and why IP ‘buy-in’ from the CEO stands the firm in good stead
Sponsored by CAS
CAS provides practical pointers on how intellectual property and R&D teams can work in tandem to unlock tangible benefits and avoid wasted spend
Sponsored by CAS
CAS explores how AI is transforming intellectual property, from inventorship and copyright disputes to new demands on patent attorneys
Sponsored by That.Legal
Gillian Tan of That.Legal discusses a recent decision by the Intellectual Property Office of Singapore and what it reveals about the evidential burden in bad-faith trademark claims
Attorneys at Di Blasi, Parente & Associados share how the protection of trade secrets strengthens innovation by bringing together legal practice, regulatory developments, and established international references
Jin Ooi, who joins as a partner today, said he is excited to offer a ‘rounded’ IP service as the firm deepens its litigation expertise in the UK and Europe
As generics celebrate, practitioners believe innovator companies should brace for an ‘uphill battle’ when trying to prove induced infringement
Gift this article