Read the highlights from the INTA Annual Meeting

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Read the highlights from the INTA Annual Meeting

INTA day 3 165

More than 10,000 trade mark practitioners – a record – were in Orlando for the INTA Annual Meeting this week. Managing IP was there, reporting from the sessions and publishing interviews with in-house counsel, IP office officials and INTA executive team members

INTA Daily News day 3

Managing IP published the INTA Daily News newspaper in Orlando this week. You can download all five issues here.

The articles were also published on managingip.com

Some of the highlights are below:

The trademark cases to watch in the US

Top cases include In re Tam, Pro Football, and Belmora.

Whatever will be of B&B?

Trademark practitioners in the US are thinking more strategically about the Trademark Trial and Appeal Board (TTAB).

May the enforcement be with you

In-house counsel for some of the biggest names in their respective businesses shared their best strategies on enforcing brands in the digital environment in a panel.

Protecting IP in a 3D printed future

3D printing might just change everything. At least John Hornick, who leads Finnegan’s 3D printing working group and wrote 3D Printing Will Rock the World, certainly thinks so.

Tarnishment and free speech debated

Professor Glynn S. Lunney Jr. and Antoine Gautier-Sauvagnac dueled over tarnishment law in INTA’s Annual Professor vs. Practitioner Debate.

Professors debate nontraditional marks

Sound, shape and color are some of the nontraditional signs that are now accepted as trademarks in many jurisdictions. Does this stifle lawful competition and communication?

How brands can make friends and influence people online

The opportunities and dangers of brands interacting on social media were discussed in a session “Beyond Native Advertising: The Line Between Social Media Posts and Advertising”.

Make the fans your friends

Interaction via the Internet and social media has fundamentally changed the relationship between brand owners and fans in the entertainment industry, argued keynote speaker and entertainment industry executive Diane Nelson.

Last call for comments on TTAB rule changes

Gerard Rogers, Chief Administrative Trademark Judge at the Trademark Trial and Appeal Board, gave an update on the Board’s proposed rule changes during the USPTO Users’ Meeting.

Judges consider disparagement versus free speech

A session examining the interaction between trademarks and free speech included judges from three jurisdictions offering their perspectives on some hot-button issues and how their respective courts approach them.

We interviewed INTA President Ronald van Tuijl, CEO Etienne Sanz de Acedo, and Senior Director of Government Relations Deborah Cohn.

We also published profiles of the in-house counsel of Hard Rock, Perry Ellis, Office Depot and Zumba. In addition, we heard updates from IMPI Director General Miguel Margáin, IPOPHL’s new Director General Josephine Rima Santiago, and ARIPO Director General Fernando dos Santos.

Download and view the PDFs to see the popular vox pop interviews, highlights from Twitter roundup (you can see all tweets from the event with the hashtag #INTA16) and photos from many of the INTA and affiliate receptions.

IP Stars cards

The Exhibition Hall was busy. Managing IP had a booth stocked with magazines and handbooks, which also gave the chance to meet some of the 14 staff we had at the event

This year we also had a special treat for those listed as IP Stars – sets of baseball-style cards. These proved a very popular addition among the trade mark practitioners lucky enough to have their face on a card.

more from across site and SHARED ros bottom lb

More from across our site

Alabama attorney Miya Aladebumoye has launched a new firm built on ‘big law’ experience and a personal touch approach
A UKIPO campaign aimed at combating fakes in the pre-loved fashion market and registration of the first Portuguese craft and industrial geographical indication were also among the top talking points
Chris Adams, Managing IP’s research lead, joins us to explain what practitioners need to know ahead of our first rankings release of 2026
Another IP litigator joins Winston & Strawn in Dallas as firm seeks to keep pace with ‘rapid’ growth of Texas market
Anthony O'Malley will replace Andrew Blattman at IPH, which owns several large IP firms across Australia, Asia and Canada
Barry Greenbaum, partner at Olshan Frome Wolosky, explains how in-house teams can update their approach to brand development, and where AI can add value
Christine Chiramel, who joins a full-service law firm after 17 years of working at specialist firms, says she’s excited to explore how corporate commercial issues are blurring into IP
Practitioners say increasing the pecuniary jurisdiction of India’s most popular IP litigation forum to around $2 million would spark unpredictability and make it difficult for SMEs to benefit
The Spain-based firm has appointed an industry veteran to lead the group, which it hopes will strengthen its ability to support clients in ‘disruptive technologies’
Shaina Haria, a final-seat trainee at an international law firm’s UK office, shares how she fell in love with IP and why the area of law has changed the way she views the world
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