Managing IP is part of the Delinian Group, Delinian Limited, 8 Bouverie Street, London, EC4Y 8AX, Registered in England & Wales, Company number 00954730
Copyright © Delinian Limited and its affiliated companies 2023

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Spotlight on Zynga

Zynga is back in the news this month, after the Court of Appeal in London overturned parts of a decision handed down by the High Court last year in the company’s dispute with Mattel over trade mark rights

The case is interesting in itself: the trial in 2013lasted 14 days over the course of two months, after the judge sent Mattel away to look for more evidence, telling them that as successful, large US corporations “resources were not and are not an issue”. The subsequent Court of Appeal ruling is likely to make uncomfortable ruling for Mr Justice Peter Smith.


But the dispute also highlights the value of trade marks to the gaming industry. As gaming has evolved from PCs and consoles to social media and mobile platforms, consumers are increasingly guided by the names of games and their icons in online app stores when they decide what to download.

You can read more about IP rights in the rapidly evolving gaming industry in a feature on Zynga in this month’s issue of Managing IP. The article features an interview with Renee Lawson, a former partner of Morgan Lewis who now heads up the company’s IP legal team. She talked to me in the company’s San Francisco HQ about making the transition from law firm partnership to tech start-up, joining a company with a reputation for litigation, and what she has learnt about cross-border disputes. Subscribers and free triallists can read the article here.

Only 30% of our content is published on our blog – to access all of our content you need to be a subscriber. We like to offer our loyal blog readers a special rate, so register your interestin coming on board as a subscriber and we will be in touch shortly

more from across site and ros bottom lb

More from across our site

A Court of Appeal judge demanded respect for solicitor-judges after reprimanding a barrister for his 'unwise' words
Speeches at the UPC inauguration highlighted the gap between the unitary patent dream and the reality today
Sources with experience on both sides of the Atlantic believe hugely profitable US law firms may still take some convincing before agreeing to partner with a UK outfit
IP counsel urge the government to restrict safe harbour exceptions available to intermediaries and clear up doubts with the existing law
A New York lawyer could face sanctions after citing fake judgments generated by ChatGPT, but that doesn’t mean practitioners should shy away from AI
Klaus Grabinski told delegates at a UPC inauguration event that the proposed SEP regulation would limit access to justice
We provide a rundown of Managing IP’s news and analysis coverage from the week, and review what’s been happening elsewhere in IP
Sukanya Sarkar shares her thoughts on this year’s annual meeting in Singapore, where debates ranged from AI opportunities to improving law firm culture
The court’s ruling is a good reminder that US parties aren’t guaranteed attorney fees just because they win, say sources
With business confidence in a shaky state, Rachel Tan and Lisa Yong of Rouse discuss how in-house IP teams can manage their trademark portfolios through uncertain times