Mexico: Disadvantages of the Madrid Protocol

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Mexico: Disadvantages of the Madrid Protocol

The prosecution of trade mark applications under the Madrid Protocol is increasingly common among foreign clients. However, as far as it concerns to Mexico, there are some disadvantages for Madrid users:

1) Once a trade mark application is filed directly before the Mexican Institute of Industrial Property (under the national system), it is assigned to an examiner, who will conduct a formal examination and then an official search report. If no official actions are received, the estimated time of achieving registration is about five months, otherwise, it could vary from 12 to 18 months.

On the other side, if the application is filed and prosecuted through WIPO, it is necessary to wait between eight and 18 months until the International Office turns the application to the Mexican Institute of Industrial Property for its examination. Thereafter, it may take from 14 to 18 months for the Mexican Trade Mark Office to examine the application and either grant registration or issue a provisional refusal.

As readers will realise, assuming that no provisional refusals are issued in the trade mark applications filed through WIPO, the applicant may obtain its registration in at least 14 months. While under the same scenario but through the Mexican Institute of Industrial Property, the applicant may obtain its registration in five months.

2) In trade mark registrations prosecuted under the Madrid system, there is not an appointed attorney of record nor an address for service in Mexico. Therefore, if a third party contests the validity of those registrations (based on nullity or cancellation actions), these communications/actions could not be served to an attorney in Mexico; thus, in the absence of a national attorney, any communication/action would have to be served by means of a notice in a newspaper which normally is hard to detect.

Regarding the certificates of registration, in trade mark applications prosecuted under the Madrid system, the original documents are kept in the files of the Mexican Institute of Industrial Property.

3) In our country, each trade mark application can only cover goods or services comprised in one class as we follow the so-called principle of specialty of trade marks and there are no multi-class applications.

Therefore, if an international registration designating Mexico is filed for multiple classes, the Mexican Institute of Industrial Property splits the International Registrations into individual national applications, one for each designated class, and each designated class will be handled under a separate national application number and faces independent examinations, paying government fees separately.

While the Madrid Protocol has certain advantages, it is advisable to analyse each case to determine which system is best for the applicant's needs.

Garcia_Mariana

Mariana García


OlivaresPedro Luis Ogazón No 17Col San Angel01000 México DFTel: +5255 53 22 30 00Fax: +5255 53 22 30 01olivlaw@olivares.com.mxwww.olivares.com.mx

more from across site and SHARED ros bottom lb

More from across our site

While the firm lost several litigators this month, Winston & Strawn is betting that its transatlantic merger will strengthen its IP practice
In other news, Ericsson sought a declaratory judgment against Acer and Netflix filed a cease-and-desist letter against ByteDance over AI misuse
As trade secret filings rise due to AI development and economic espionage concerns, firms are relying on proactive counselling to help clients navigate disputes
IP firm leaders share why they remain positive in the face of falling patent applications from US filers, and how they are meeting a rising demand from China
The power of DEI to swing IP pitches is welcome, but why does it have to be left so late?
Mathew Lucas has joined Pearce IP after spending more than 25 years at Qantm IP-owned firm Davies Collison Cave
Exclusive survey data reveals a generally lax in-house attitude towards DEI, but pitches have been known to turn on a final diversity question
Managing IP will host a ceremony in London on May 1 to reveal the winners
Abigail Wise shares her unusual pathway into the profession, from failing A-levels to becoming Lewis Silkin’s first female IP partner
There are some impressive AI tools available for trademark lawyers, but law firm leaders say humans can still outthink the bots
Gift this article