Navigating Brazil’s IP terrain

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2025

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Navigating Brazil’s IP terrain

Sponsored by

daniel-400px.png
The concept of business, technology, the Internet and the network. A young entrepreneur working on a virtual screen of the future and sees the inscription: Intellectual property

What are the leading IP objectives and challenges that your corporation, or your industry, pursue and face in Brazil?

Knowing the answers to these questions beforehand is the most cost effective way of choosing the best IP rights in Brazilian Law and, consequently hitting the desired targets for the protection, monetisation and enforcement of these rights.

In a country as vast as Brazil, the options for IP protection are also wide-ranging.

Trademarks and domain names are a classic duo and, ideally, should be involved in the initial steps of your plans to enter the market. Brazil is a first-to-file jurisdiction and holds the fourth largest internet user base in the world, which makes owning specific domain names vital for reaching target consumers.

Your trademark filing strategy may be as broad as your needs, or your budget, and should never leave out your house mark and your blockbuster products and services.

However, for certain industries – such as those where there is heavy counterfeiting or those based on design or creativity – pursuing alternative forms of protection like copyright and designs can play an added role. Both are consistently upheld during enforcement actions and can be obtained in two to three months.

While the above may be in your everyday arsenal of IP protection, Brazil can still be a complex market. For example, ironclad contracts are a must, but they need careful harmonisation with local practice.

All in all, managing IP portfolios goes way beyond filings and requires a broad understanding of the IP owner and its industry-specific challenges.

Planning your protection strategy ahead using insights provided by IP business intelligence and market entry reports, data-driven portfolio reviews and combined online and offline enforcement or defensive measures are essential and can save a lot of money and time in the long run.

more from across site and SHARED ros bottom lb

More from across our site

Former in-house counsel Andriana Shultz Daly has returned to the firm with client-side insight and courtroom skills to build the firm’s life sciences practice
The LMG Life Sciences Awards announces the 2025 winners for the 13th annual awards!
News of AI company Cerence accusing Apple of patent infringement and a hiring update from Lewis Silkin were also among the top talking points
The addition of BH EVS as a licensee enhances the outreach of the Qi pool, which now licenses nearly half of the global auto supplier market
Only a few international law firms have made a mark in Australia’s IP market, but Rouse entering the field could be a sign of changing times
Caroline Casalonga reflects on her journey as the French firm’s first female leader and shares her dream of building the outfit into a major European independent IP practice
Firm says the hire of Laura Ramsay will help consolidate its position as a ‘market leader’ for premium IP work
CEO Martyn Fish reflects on the past as HGF celebrates its 30th anniversary and discusses how PE investment has helped the firm’s people and clients
The 105-year-old IP firm Wrays and related business Aperture Insight will join Rouse but operate independently
The winners will be revealed during a ceremony in Ho Chi Minh City, Vietnam, on November 6
Gift this article