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Aggressive ambush marketing strategy for London Olympics

Simon Crompton, London

With less than a year to go to the Olympic Games in London, the UK is pursuing aggressive legislation, litigation and policing of ambush marketing

In March the government released its most specific proposals for legislation, following the 2006 London Olympic Games and Paralympic Games Act.

These included a list of specific bans on sky-writing, flyers, posters, billboards and projected advertising within 200 metres of...

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