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Levi Strauss win bodes well for trade mark owners

Eileen McDermott, New York

The Ninth Circuit Court of Appeals has ruled in favour of Levi Strauss in a decision that sheds considerable light on the 2006 Trademark Dilution Revision Act (TDRA)

Levi sued Abercrombie & Fitch in 2007 for trade mark infringement, dilution and unfair competition over Abercrombie's Ruehl stitch design for jeans.

Levi said that the Ruehl stitch incorporates the "distinctive arcing elements" of its Arcuate stitch design, which is trade...

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