InternationalUSRemember you can easily switch between MIP US and MIP International at any time

Banyan Tree Hotels & Resorts: IP departments should work with other business areas, says general counsel

Karry Lai, Hong Kong

The hospitality group’s general counsel Alex Liam shares brand protection strategies in ASEAN and China

Spanning hotels, spas, food and beverage and golf courses, the Banyan Tree Hotels & Resorts business has a wide-ranging portfolio of about 1,000 trademarks and a number of copyrights, both registered and unregistered.

From managing renewals and oppositions to...

Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here


Most read articles