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Banyan Tree Hotels & Resorts: IP departments should work with other business areas, says general counsel

Karry Lai, Hong Kong


The hospitality group’s general counsel Alex Liam shares brand protection strategies in ASEAN and China

Spanning hotels, spas, food and beverage and golf courses, the Banyan Tree Hotels & Resorts business has a wide-ranging portfolio of about 1,000 trademarks and a number of copyrights, both registered and unregistered.

From managing renewals and oppositions to...


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