In-house TM counsel can survive the “scary” AI era
Part three of a Managing IP survey shows that counsel need to adapt to changes brought by AI, but they are more in control of their destiny than they might think
The final part of Managing IP’s survey – on the changing role of the in-house trademark counsel – reveals fears that artificial intelligence (AI) will lead to a reduction in jobs, but some lawyers say that it’s not so clear-cut.
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