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Cadbury loses appeal for colour purple description alteration

Patrick Wingrove, London

In what is being viewed as a “significant blow” to Cadbury, the UK Court of Appeal did not accept the confectionery company’s argument that its registration for the colour purple contained a series of trade marks

A multinational confectionery company lost the case to alter its purple colour trade mark description at the UK Court of Appeal today.

Pantone 2685CCadbury, a subsidiary of Mondelez International, has a registration for the colour purple (Pantone 2685C) applied to...

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