InternationalUSRemember you can easily switch between MIP US and MIP International at any time

Twelve common misconceptions about US trade marks

Despite the value put on trade mark rights in business, there are many myths about them. Cary A Levitt and Luke S Curran explore 12 costly and common misconceptions

Trade marks frequently rank among a company's most valuable assets. Marks operate as source identifiers by distinguishing the goods or services of one business from those of another, while facilitating consumers' purchasing decisions. Despite trade marks serving as an essential...

Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

Latest Country Updates


Most read articles