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Twelve common misconceptions about US trade marks


Despite the value put on trade mark rights in business, there are many myths about them. Cary A Levitt and Luke S Curran explore 12 costly and common misconceptions

Trade marks frequently rank among a company's most valuable assets. Marks operate as source identifiers by distinguishing the goods or services of one business from those of another, while facilitating consumers' purchasing decisions. Despite trade marks serving as an essential...


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