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Why consumer perception needs rethinking

James Nurton, Paris

European trade mark specialists called for greater analysis of consumer perceptions of three-dimensional marks at the AIPPI Congress this week

Chairing a workshop on trade marks in Europe, Charles Gielen of Nauta Dutilh noted that the Court of Justice of the EU has indicated that consumers are not used to perceiving origin in three-dimensional products.

But Vincent O'Reilly, a director at OHIM, said it is "ironic" that the Court has said that all marks should be treated equally, and yet there seems to...

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