"Selling IP is like selling art" – IP valuation and monetisation strategies
AT&T director Dave Kaufman and Interbrand valuation expert André Matías discussed best practices and considerations for IP valuation and monetisation at the ASIPI Congress
Intangible assets accounted for 84% of S&P 500 market
value in 2015 – up considerably from 17% in 1975.
While intangible assets are increasingly important to
businesses' success, management has been slow to account
properly for these assets, precisely because...
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