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New opportunities for global brand owners

Natalie Rahhal, New York


IP owners are constantly looking for new countries in which to protect and enforce their rights, particularly as growth in mature markets slows. Three countries that are opening up to international investment are Cuba, Iran and Myanmar. Natalie Rahhal and James Nurton find out about the latest developments in these three states, particularly for trade mark owners, and also look at other jurisdictions that could become more important for IP

CUBA

President Obama's December 2014 announcement rejecting the strict embargo on trade and travel between the US and Cuba was the first step in changing the relationship between the two nations. But, naturally, this process has been a gradual one. In October of this year, the US Department of the Treasury's Office of Foreign Assets Control (OFAC) and the Department of Commerce's Bureau of Industry and Security (BIS) announced amendments to regulations on trade in view of the President's goals for Cuban-American relations.

The loosened restrictions open a brand new market for US brand owners, where there's plenty of opportunity. Although not all trade is permitted yet, tourism-related companies – such as JetBlue and Starwood Hotels & Resorts – have already received special permits to do business in Cuba. The new frontier, however, means that there's a lot to learn in order to best to protect and enforce intellectual property in Cuba.


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End of Year 2016

New opportunities for global brand owners

IP owners are constantly looking for new countries in which to protect and enforce their rights, particularly as growth in mature markets slows. Three countries that are opening up to international investment are Cuba, Iran and Myanmar. Natalie Rahhal and James Nurton find out about the latest developments in these three states, particularly for trade mark owners, and also look at other jurisdictions that could become more important for IP



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