Make technology work for you

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Make technology work for you

Technology can be a great tool for trademark lawyers—but you have to work smartly to get the full benefit of it. That was the message from Saturday’s session on “Running the Technologically Advanced Trademark Law Firm Practice"

Anuj Desai of Arnall Golden Gregory in the U.S. extoled the virtues of deploying technology in the courtroom: for example, it is quicker and easier to search PDFs than bundles of paper files during cross-examination, and information on tablet computers can be easily accessed, shared and synchronized. “A lot of courtrooms are very advanced these days,” said Desai. “I don’t even have a legal pad ­anymore.”

However, despite the benefits of technology, the panel, moderated by Mark Kachigian of Johnson & Kachigian in the U.S., agreed that lawyers need to keep close control over it. For example, when using cloud-based docketing technology, compare the long-term benefits of different systems before commiting to one of them. “Look at the costs over five years,” said Desai.

Cory Furman of Furman IP & Strategy in Canada reinforced the need to retain control, when discussing his “deep scrapheap of experience” in integrating different software systems. Put in place your business workflows before you acquire software tools, set a budget and streamline your approach, he advised, otherwise you can (as he did) find yourself having to enter a client’s change of address in five places.

The panel’s third speaker, Nathalie Dreyfus of Dreyfus in France, discussed some other considerations when using technology, including laws on transferring data between jurisdictions and the need for a disaster recovery plan.

more from across site and SHARED ros bottom lb

More from across our site

Despite a broader slowdown in US IP partner hiring in 2025, litigation demand drove aggressive lateral expansion at select firms
Winston Taylor is expected to launch in May 2026 with more than 1,400 lawyers across the US, UK, Europe, Latin America and the Middle East
News of White & Case asking its London staff to work from the office four days a week and a loss for Canva at the Delhi High Court were also among the top talking points
With boutiques offering an attractive alternative to larger firms, former Gilbert’s partner Nisha Anand says her new firm will be built on tech-smart practitioners, flexible fees, and specialised expertise
IP specialists Jonathan Moss and Jessie Bowhill, who worked on cases concerning bitcoin, Ed Sheeran, and the Getty v Stability AI dispute, received the KC nod
Hannah Brown, an active AIPPI member, argues that DEI commitments must be backed up with actions, not just words
A ruling in the Kodak v Fujifilm dispute and a win for Google were among the major recent developments
Nick Aries and Elizabeth Louca at Bird & Bird unpick the legal questions raised by a very public social media spat concerning the ‘Brooklyn Beckham’ trademark
Michael Conway, who joined Birketts after nearly two decades at an IP boutique, says he was intrigued by the challenge of joining a general practice firm
The private-equity-backed firm said hires from DLA Piper and Eversheds Sutherland will help it become the IP partner of choice for innovative businesses
Gift this article