INTA Annual Meeting attendees flock to discuss keyword ads
More than 1,400 attendees crowded into a session on keyword advertising yesterday, where Rosetta Stone counsel John Ramsey and other panelists shared their frustrations about the issue and also faced tough questions about the proper legal approach.
Ramsey could not discuss specifics of the
company’s closely watched case with Google over
trademarks as keywords in sponsored ads, but he explained to
attendees the aggravation the brand has experienced over search
results incorporating the ROSETTA STONE trademark that managed
to appear above links to the company’s authentic
One example Ramsey cited was Rosetta Stone Greek, which
used "black hat" search engine optimization (SEO) marketing
techniques to drive up traffic. Examples of black...
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