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INTA Annual Meeting attendees flock to discuss keyword ads

Eileen McDermott, Washington DC


More than 1,400 attendees crowded into a session on keyword advertising yesterday, where Rosetta Stone counsel John Ramsey and other panelists shared their frustrations about the issue and also faced tough questions about the proper legal approach.

Ramsey could not discuss specifics of the company’s closely watched case with Google over trademarks as keywords in sponsored ads, but he explained to attendees the aggravation the brand has experienced over search results incorporating the ROSETTA STONE trademark that managed to appear above links to the company’s authentic site. 


One example Ramsey cited was Rosetta Stone Greek, which used "black hat" search engine optimization (SEO) marketing techniques to drive up traffic. Examples of black...


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