INTA Annual Meeting attendees flock to discuss keyword ads
More than 1,400 attendees crowded into a session on keyword advertising yesterday, where Rosetta Stone counsel John Ramsey and other panelists shared their frustrations about the issue and also faced tough questions about the proper legal approach.
Ramsey could not discuss specifics of the company's closely
watched case with Google over trademarks as keywords in
sponsored ads, but he explained to attendees the aggravation
the brand has experienced over search results incorporating the
ROSETTA STONE trademark that managed to appear above links to
the company's authentic site.
One example Ramsey cited was Rosetta Stone Greek, which
used "black hat" search engine optimization (SEO) marketing
techniques to drive up traffic. Examples of black...
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