The IP Lounge: Recognising 30 years of the EUTM

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

The IP Lounge: Recognising 30 years of the EUTM

Artboard 1 copy 6@4x.png

João Negrão, EUIPO executive director, is joined by a seasoned official to reflect on three decades of stories


On April 1, the EUIPO will celebrate 30 years since EU trademarks first became available to register.

Although the 1994 EU Trade Mark Regulation formally established the EUTM – originally called the community trademark – it was not until April 1 1996, that the new IP right became available to applicants.

The milestone marked the introduction of the EUTM system, which has significantly simplified trademark protection across Europe.

Ahead of this anniversary, our latest podcast welcomes two EUIPO stalwarts – João Negrão, the EUIPO’s executive director, and Jacqueline Winkelmolen, a team leader who has been in Alicante since that first day in 1996.

Winkelmolen recalls those early days, including dealing with paper-based applications, and assesses whether the demand for EUTMs exceeded predictions. Negrão considers how the office has developed in the years since, taking on competencies for designs and geographical indications.

more from across site and SHARED ros bottom lb

More from across our site

Loke Khoon Tan and Stephanie Yip at Dentons explain what brand owners need to know ahead of January 1 2027, when updates to China’s Trade Mark Law come into force
New US bills signal that firms should work with clients to ensure they are complying with potential regulatory requirements
Octavio Espejo of Becerril, Coca & Becerril explains how sweeping patent reforms reshape filing strategies, prosecution, and divisional application practice
The UK Supreme Court’s decision in Tesla v Avanci enhances the UK's attractiveness for global FRAND battles, say lawyers at Simmons & Simmons
PE-backed practices now comprise the majority of ranked firms for patent prosecution in the Netherlands, but competitors are confident about their decision to remain independent
The firm says new additions position Brown Rudnick as a market leader in tech, life sciences, and global litigation
Richard Quatrano, counsel at Olshan Frome Wolosky, shares why technology M&A buyers and sellers must verify written IP assignments, as broken ownership chains can undermine valuation, deal terms, and closing certainty
Appointment of AI and copyright expert Anna Naydonov, as well as another partner from Orrick, shows how firms can attract top litigators through leveraging the power of their existing teams
K&L Gates and Baker Botts have recruited leading patent practitioners from Wende IP and EIP, respectively, as they seek to strengthen European patent litigation capabilities
The departure of a large chunk of Spruson & Ferguson's legacy leadership could have destabilised the firm, but it's fighting back with strategic hires and promotions
Gift this article