How Starbucks coped with a 50% IP budget cut
The IP counsel at Starbucks has explained how his IP department “had to be smart” to cope with a 50% budget cut during the recession
Batur Oktay, director and corporate counsel at Starbucks
Coffee Company in Seattle, was speaking as part of a session
looking at IP strategies in a turbulent economy, at the Global
Forum on IP in Singapore last week.
Starbucks is ranked as one of the top 100 global brands by
the consultancy Interbrand, but suffered badly during the
global economic slowdown.
The company went from opening nine stores a...
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