How Starbucks coped with a 50% IP budget cut
The IP counsel at Starbucks has explained how his IP department “had to be smart” to cope with a 50% budget cut during the recession
Batur Oktay, director and corporate counsel at Starbucks
Coffee Company in Seattle, was speaking as part of a session
looking at IP strategies in a turbulent economy, at the Global
Forum on IP in Singapore last week.
Starbucks is ranked...
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