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How Starbucks coped with a 50% IP budget cut

Peter Ollier, Hong Kong


The IP counsel at Starbucks has explained how his IP department “had to be smart” to cope with a 50% budget cut during the recession

Batur Oktay, Starbucks

Batur Oktay, director and corporate counsel at Starbucks Coffee Company in Seattle, was speaking as part of a session looking at IP strategies in a turbulent economy, at the Global Forum on IP in Singapore last week.

Starbucks is ranked...


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