Google extends keyword policy to Europe
04 August 2010
Fionn O'Raghallaigh, London
Recent decisions by Europe’s highest court have emboldened Google to allow companies to use competitors’ trade marks as keywords in Europe
Google has brought its European policy on competitors’ use of a third-party trade mark in line with most of the rest of the world.
The change in policy follows the Court of Justice of the EU decision in March in three joined cases, including one brought by luxury goods company LVMH against Google, referred to it by France’s Cour de cassation.
In that decision, the Court said that a referencing service...
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