01 July 2010

Practitioners discuss trade marks

More than 8,000 trade mark professionals from 130 countries attended the INTA Annual Meeting in Boston in May, which was co-chaired by Laura Covington of Yahoo! and Larry Jones of Alston & Bird. Keynote speaker Peter Guber, chairman and CEO of Mandalay Entertainment, drew on his film production career to tell attendees how to develop their brand story, while INTA President Heather Steinmeyer used her speech to remind IP counsel of the perils, as well as the opportunities, of connecting with consumers through social media and mobile communications.

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Practitioners discuss trade marks

The rest of this article is available to subscribers to Managing IP only.

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