Managing Intellectual Property

Kindle fans the flames of price war

01 April 2010

Battles between publishers and Amazon over the right price to sell e-Books have highlighted the difficulty of pricing content online, says Peter Ollier

"Our vision is every book ever printed in any language all available in 60 seconds," said Amazon chief executive Jeff Bezos at the launch of the Kindle 2 ebook reader in February 2009. It's an impressive mission statement and just a year on the Seattle company's device has proved that there is a market for ebooks, with rival products from Sony and Apple also tempting readers....



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