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01 February 2010
Here's how to ensure your adverts stay within the law in five of the world’s most important emerging markets
BrazilChinaMexicoRussiaSouth Africa
Brazil
1) The law
There is no specific law on comparative advertising in Brazil. However, the Consumer Protection Code (Law number 8.078/90) provides rules that prohibit false advertising, including the obligation to disclose accurate information about quality, price and features of the offered products and services. This code prevents advertisers from displaying misleading statements and protects consumers against unfair trade practices....
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