Cash in your unused brands
01 March 2009
Managing Intellectual Property
Steve Hoffman and W Drew Kastner tell technology companies how to turn trade mark licensing programmes into a cash cow
After years of focusing on creating and acquiring patents and using them for defensive purposes, technology companies have recently begun to turn to monetisation through licensing and/or sales of non-critical or redundant patents. But less attention has been placed on trade mark monetisation, despite the fact that trade mark licensing is a low risk way to significantly increase IP-related cash inflow....
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