Managing Intellectual Property

Interview: Trade mark priorities for Europe

01 October 2008

Simon Reeves, director of trade marks at AstraZeneca, has just taken over as ECTA president. He talks about pharmaceuticals, outsourcing and OHIM fee proposals

How did you get into trade marks? After a law degree, I qualified as a trade mark attorney. Later in my career I decided that in the IP field it was a good idea to be dual-qualified: everything is becoming a lot more contentious-oriented. The registration procedure is changing and trade mark attorneys have to adapt what they can do. The company I worked for then sponsored me to train as a barrister in 2000....



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