Yahoo yodels into India's TM registry
01 October 2008
Yahoo!'s yodel has become the first sound mark to be granted by India's trade mark registry, in a breakthrough for Asia
Pete Ollier, Hong Kong
Yahoo!'s yodel has become the first sound mark to be granted by India's trade mark registry. The move is in an important breakthrough in a region that has been slow to embrace non-traditional trade marks, despite having laws that, in theory, allow them to be registered (see opposite).
India's Trade Marks Act of 1999 defines a trade mark as "a mark capable of being represented graphically and which is capable of distinguishing the goods or services of one person from those of others". But the Registry had not registered any sound marks because...
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