Prepare for the domain name explosion
01 July 2008
Are you ready for a world with 500 top-level domains? You should be. James Nurton reports from the ICANN meeting in Paris
Today, there are 20 generic top-level domains (gTLDs), such as .com, .net and .org. But, following a decision last month by ICANN, the body that regulates domain names, in as little as two years there could be 200, or even 2,000 gTLDs. And, with each domain a potential shop-window for consumers looking for companies or brands, trade mark owners need to monitor the potential new launches carefully – both to identify business opportunities and to guard against cybersquatting and brand abuse....
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