SEPTEMBER 2007
Five IP rules for finance companies
The most sophisticated finance companies are now using IP as a growth driver. Managing IP provides an IP guide for banks
Service companies rarely treat IP as seriously as their counterparts in the luxury goods, automotive and fast-moving consumer goods sectors who produce tangible goods that can be invented, designed, branded and trade marked. But in an era of globalization that is characterized by cross-border mergers, the growth of online banking and trading, and footloose customers who no longer have a bank for life or know their local branch manager by name, banks can no longer downgrade the importance of IP.
The rest of this article is available to subscribers only. Subscribe today for full access to this article.
Alternatively take a free trial, giving you access to the current issue's contents*
If you are already a subscriber, please log in below to access the rest of this article.
*excludes some surveys and articles.